Snap says it paid out over $250M to more than 12,000 creators through its Snapchat Spotlight programs in 2021 (Todd Spangler/Variety)

[Techmeme]

Todd Spangler / Variety:
Snap says it paid out over $250M to more than 12,000 creators through its Snapchat Spotlight programs in 2021 — This year, Snap finally caught user-generated content fever: In 2021, the company has paid out more than $250 million to more than 12,000 creators through its Snapchat Spotlight programs.