C
Christine Hall
Guest
The List joins the social commerce movement with a new app connecting consumers with global luxury brands and retailers to offer a personalized discovery and shopping experience.
Focused on sourcing hard-to-find items, the app launch is buoyed byChina led in social commerce, but it became a more popular concept in the United States during the global pandemic. As such, Grand View Research reported earlier this year that the global social commerce market was forecasted to reach \)"> 3.4 trillion by 2028 from growing annually by over 28% between now and then.
Social commerce is also proving to be global, with companies across the world finding success is this sector and attracting venture capital to back it up. For example, in November, Facily, a Brazil-based social commerce marketplace, closed on a\)"> 30 million in Series B funding.
Meanwhile, The List works with over 150 retail partners around the world, and while the U.S. is The List’s largest market, the app launch will help it grow into additional markets and offer products in different languages.
The new funding will enable the company to grow aggressively and add to its 55-person workforce. Over the past year, The List saw growth on both sides of its business model, with several hundred people joining the supply side, and on the consumer side, revenue jumped by a couple thousand percent, Skorski said. In fact, this year’s Black Friday in November contributed to the best month ever in company history, he added.
“Digital sales has taken a dominant role, much like how restaurants have iPads at tables,” Skorski said. “The same will happen in the retail space, and it will be a matter of who gets there faster. We are creating this world to enable true storytelling in its best form.”
Focused on sourcing hard-to-find items, the app launch is buoyed by
Social commerce is also proving to be global, with companies across the world finding success is this sector and attracting venture capital to back it up. For example, in November, Facily, a Brazil-based social commerce marketplace, closed on a
Meanwhile, The List works with over 150 retail partners around the world, and while the U.S. is The List’s largest market, the app launch will help it grow into additional markets and offer products in different languages.
The new funding will enable the company to grow aggressively and add to its 55-person workforce. Over the past year, The List saw growth on both sides of its business model, with several hundred people joining the supply side, and on the consumer side, revenue jumped by a couple thousand percent, Skorski said. In fact, this year’s Black Friday in November contributed to the best month ever in company history, he added.
“Digital sales has taken a dominant role, much like how restaurants have iPads at tables,” Skorski said. “The same will happen in the retail space, and it will be a matter of who gets there faster. We are creating this world to enable true storytelling in its best form.”