Search
Search titles only
By:
Search titles only
By:
Menu
Forums
New posts
Search forums
Home
What's new
New posts
Latest activity
Log in
Register
Search
Search titles only
By:
Search titles only
By:
Menu
Install the app
Install
Reply to thread
Home
Computers & Internet
Mobile Computing
Interactive streaming platform Adventr raises $5M in seed funding
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Message
<blockquote data-quote="Amanda Silberling" data-source="post: 5199"><p>Founder and CEO Devo Harris got the idea for Adventr while working with the music industry’s biggest artists.</p><p></p><p>“Adventr was inspired by my experience creating content for artists like Kanye West, Britney Spears and Nas,” he said. “The music videos where I introduced interactive components shot up in popularity, proving that engaging viewers was not just about expensive footage and editing.”</p><p></p><p>So, Harris stepped out of his role as a Grammy-winning media executive and into the shoes of an early-stage startup founder. Now, Adventr is a drag-and-drop SaaS tool for creating, viewing and sharing interactive media — people can interact with the videos through touch screens, clicks, and even their voice. Adventr patented this voice-controlled technology, called “SmartListen,” which allows media content to change mid-stream based on voice commands. This could technology could be applied to advertisements, where a viewer can say something like “buy the green shirt.” Or, if a creator made a movie in Adventr, they could invite audience members to tell the characters what to do, like saying “don’t go down that hallway!” to the star of a horror film.</p><p></p><p></p><p>As of now, the patented SmartListen features aren’t quite ready yet, but Harris said that they will be available for select partners in early 2022.</p><p></p><p>“It’s a game changer and is going to open creators’ minds to the possibilities of connected media beyond clicking in a video,” Harris told TechCrunch.</p><p></p><p></p><p></p><p></p><p>Adventr <a href="https://techcrunch.com/2021/09/21/adventr-uses-patented-voice-control-tech-to-allow-anyone-to-create-interactive-videos/" target="_blank">competed</a> in the Startup Battlefield at TechCrunch Disrupt this fall, earning a <a href="https://techcrunch.com/2021/09/22/here-are-the-five-startup-battlefield-finalists-at-disrupt-2021/" target="_blank">top-5 finalist spot</a> only about a year after launch. The company has refined its product in beta with 8,000 users, including AsiaNet News, MSI Gaming, SK Interactive and the New South Wales Government. These companies also can see analytics about how users are interacting with their videos, which offers another way to learn about their consumers.</p><p></p><p></p><p>After Disrupt, Adventr raised $5 million in seed funding led by Palladin Capital, along with Reinventure Capital, In Visible Ventures, and EGOT-winner John Legend, who also happens to be Harris’ longtime collaborator and former college roommate.</p><p></p><p>“We saw a six-figure jump in revenue immediately following Disrupt, and to this day we receive inbounds from people who see our pitch video online,” Harris said.</p><p></p><p></p><p>Adventr plans to use this funding to continue building out its team — when the company participated in the Startup Battlefield, they only had five employees. The company recently brought on former Vimeo General Manager Peter Gerard as a product lead. Harris said that soon, Adventr will roll out integrations into social media platforms, allowing customers to share their interactive videos natively on those platforms.</p></blockquote><p></p>
[QUOTE="Amanda Silberling, post: 5199"] Founder and CEO Devo Harris got the idea for Adventr while working with the music industry’s biggest artists. “Adventr was inspired by my experience creating content for artists like Kanye West, Britney Spears and Nas,” he said. “The music videos where I introduced interactive components shot up in popularity, proving that engaging viewers was not just about expensive footage and editing.” So, Harris stepped out of his role as a Grammy-winning media executive and into the shoes of an early-stage startup founder. Now, Adventr is a drag-and-drop SaaS tool for creating, viewing and sharing interactive media — people can interact with the videos through touch screens, clicks, and even their voice. Adventr patented this voice-controlled technology, called “SmartListen,” which allows media content to change mid-stream based on voice commands. This could technology could be applied to advertisements, where a viewer can say something like “buy the green shirt.” Or, if a creator made a movie in Adventr, they could invite audience members to tell the characters what to do, like saying “don’t go down that hallway!” to the star of a horror film. As of now, the patented SmartListen features aren’t quite ready yet, but Harris said that they will be available for select partners in early 2022. “It’s a game changer and is going to open creators’ minds to the possibilities of connected media beyond clicking in a video,” Harris told TechCrunch. Adventr [URL='https://techcrunch.com/2021/09/21/adventr-uses-patented-voice-control-tech-to-allow-anyone-to-create-interactive-videos/']competed[/URL] in the Startup Battlefield at TechCrunch Disrupt this fall, earning a [URL='https://techcrunch.com/2021/09/22/here-are-the-five-startup-battlefield-finalists-at-disrupt-2021/']top-5 finalist spot[/URL] only about a year after launch. The company has refined its product in beta with 8,000 users, including AsiaNet News, MSI Gaming, SK Interactive and the New South Wales Government. These companies also can see analytics about how users are interacting with their videos, which offers another way to learn about their consumers. After Disrupt, Adventr raised $5 million in seed funding led by Palladin Capital, along with Reinventure Capital, In Visible Ventures, and EGOT-winner John Legend, who also happens to be Harris’ longtime collaborator and former college roommate. “We saw a six-figure jump in revenue immediately following Disrupt, and to this day we receive inbounds from people who see our pitch video online,” Harris said. Adventr plans to use this funding to continue building out its team — when the company participated in the Startup Battlefield, they only had five employees. The company recently brought on former Vimeo General Manager Peter Gerard as a product lead. Harris said that soon, Adventr will roll out integrations into social media platforms, allowing customers to share their interactive videos natively on those platforms. [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Computers & Internet
Mobile Computing
Interactive streaming platform Adventr raises $5M in seed funding
Top
Bottom
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…