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McDonald's is selling Dynamic Yield, a startup it acquired for $300M in 2019 that helps retailers offer personalized digital promotions, to Mastercard
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<blockquote data-quote="Techmeme" data-source="post: 5390"><p><a href="https://www.wsj.com/articles/mcdonalds-to-sell-digital-startup-dynamic-yield-to-mastercard-11640096590?mod=djemalertNEWS" target="_blank"><img src="http://www.techmeme.com/211221/i21.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> </p><p><a href="http://www.techmeme.com/211221/p21#a211221p21" target="_blank"><img src="http://www.techmeme.com/img/pml.png" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> Kimberly Chin / <a href="https://www.wsj.com/" target="_blank">Wall Street Journal</a>:</p><p><strong><a href="https://www.wsj.com/articles/mcdonalds-to-sell-digital-startup-dynamic-yield-to-mastercard-11640096590?mod=djemalertNEWS" target="_blank">McDonald's is selling Dynamic Yield, a startup it acquired for $300M in 2019 that helps retailers offer personalized digital promotions, to Mastercard</a></strong> — Burger chain acquired startup in 2019 for more than $300 million, which was then its largest acquisition in decades</p></blockquote><p></p>
[QUOTE="Techmeme, post: 5390"] [URL='https://www.wsj.com/articles/mcdonalds-to-sell-digital-startup-dynamic-yield-to-mastercard-11640096590?mod=djemalertNEWS'][IMG]http://www.techmeme.com/211221/i21.jpg[/IMG][/URL] [URL='http://www.techmeme.com/211221/p21#a211221p21'][IMG]http://www.techmeme.com/img/pml.png[/IMG][/URL] Kimberly Chin / [URL='https://www.wsj.com/']Wall Street Journal[/URL]: [B][URL='https://www.wsj.com/articles/mcdonalds-to-sell-digital-startup-dynamic-yield-to-mastercard-11640096590?mod=djemalertNEWS']McDonald's is selling Dynamic Yield, a startup it acquired for $300M in 2019 that helps retailers offer personalized digital promotions, to Mastercard[/URL][/B] — Burger chain acquired startup in 2019 for more than $300 million, which was then its largest acquisition in decades [/QUOTE]
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Home
Computers & Internet
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McDonald's is selling Dynamic Yield, a startup it acquired for $300M in 2019 that helps retailers offer personalized digital promotions, to Mastercard
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