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Message: [QUOTE="Brian Heater, post: 5922"] GM, Google, Lenovo, Intel, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, and now Microsoft. The software giant [URL='https://www.theverge.com/2021/12/24/22853157/ces-microsoft-canceled-omicron-covid']just became[/URL] the latest big name to announce that it will no long be attending CES in-person in less than two weeks’ time. “The health and well-being of our employees is our ultimate priority,” the company said in a statement provided to TechCrunch. “After reviewing the latest data on the rapidly evolving COVID environment, Microsoft has decided not to participate in-person at CES 2022. We will continue with our digital CES plans on both the Microsoft Partner Innovation Experience and Automotive Press Kit, where we’ll highlight our partners’ newest devices, solutions, and innovations. We look forward to continuing to participate remotely.” What’s been billed as a return to form for the consumer electronics industry following nearly two years of virtual shows has quickly been losing steam over the past week, as concerns around the omicron variant – coupled with a potential holiday travel spike – continue to mount. CES’ governing body, the CTA, remains steadfast in its decision to continue the physical show, as planned. Last night, the organization reached out to TechCrunch with a new comment from its President, Gary Shapiro, following fast on the heels of Google and General Motors’ rapid announcements, An earlier statement from the company offered two days prior noted that back outs had only impacted roughly 7% of its exhibitor space. The CTA has yet to offer an updated figure, in light of some rapid extractions by big name companies, along with smaller startups who have opted for a similar abundance of caution. A number of major companies currently appear poised to continue their in-person participation, including, Samsung, LG, BMW, Qualcomm and Sony. [URL='https://techcrunch.com/tag/ces-2022/?utm_source=internal&utm_medium=footer-banner'][IMG alt="Read more about CES 2022 on TechCrunch"]https://techcrunch.com/wp-content/uploads/2021/12/ces-2022-banner.jpg[/IMG][/URL] [/QUOTE]

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