Search
Search titles only
By:
Search titles only
By:
Menu
Forums
New posts
Search forums
Home
What's new
New posts
Latest activity
Log in
Register
Search
Search titles only
By:
Search titles only
By:
Menu
Install the app
Install
Reply to thread
Home
Computers & Internet
Mobile Computing
MoEngage raises $30M for its multi-channel customer engagement platform
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Message
<blockquote data-quote="Manish Singh" data-source="post: 2927"><p>MoEngage, a San Francisco and Bangalore-based startup that helps firms understand their customers and improve app engagement, has raised $30 million just four months after closing its previous funding round.</p><p></p><p>Steadview Capital led the seven-year-old SaaS startup’s Series D round, they said on Tuesday. Existing investors also participated in the round, which takes MoEngage’s all-time raise to about $100 million.</p><p></p><p><a href="https://www.moengage.com" target="_blank">MoEngage</a> enables its customers to <a href="https://techcrunch.com/2020/02/11/moengage-lands-25m-for-its-mobile-first-customer-engagement-platform/" target="_blank">gain deeper insights</a> into the way they are engaging with the apps and websites. These insights include customer’s preferences, the way they navigate the app, and the offerings of the app that are attracting users’ attention — and those that are struggling to do so.</p><p></p><p></p><p>Marketers use MoEngage to automatically segment their customers by affinities and lifestyle and inform their communication campaigns accordingly.</p><p></p><p>“We are an enabler of digitization for our customer’s brands. We help them better retain customers and drive more engagement and value,” said Raviteja Dodda, co-founder and chief executive of MoEngage, in an interview with TechCrunch.</p><p></p><p>MoEngage, recognized by both Gartner and G2 in recent years, has amassed over 1,000 customers globally, he said. Some of its clients include Flipkart’s Shopsy, Byju’s, Atom Finance, PolicyBazaar, CIMB Bank, Landmark Group, and Domino’s Pizza.</p><p></p><p><img src="https://techcrunch.com/wp-content/uploads/2021/12/moengage-dashboard.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p></p><p></p><p>“MoEngage has helped us engage our customers contextually based on their shopping habits and behavior. We have seen significant uplifts in customer engagement and lifetime value. We feel confident that with the deep domain experience and algorithms that MoEngage brings to the table, we will be able to drive better experience for our customers,” said Mahadevan Iyer, SVP of Group CRM & Analytics, at Landmark Group in India, in a statement.</p><p></p><p>The startup saw fast-growth amid the pandemic as more businesses worldwide scrambled to focus on their web and app offerings, said Dodda. Without disclosing a specific figure, MoEngage said its annualized recurring revenue has grown by over 120% in the past 12 months.</p><p></p><p>“This growth and funding is validation of our vision and product innovation – particularly, Sherpa, our AI Engine, has been a game changer. We are excited to welcome Steadview Capital and look forward to working with them,” said Dodda.</p><p></p><p>The startup, which has opened offices in Boston, London, and Berlin among other places in recent quarters, plans to deploy the fresh funds to scale its product offerings and hire more talent, it said.</p><p></p><p>“Delivering a personalized customer experience across channels has never been more relevant than it is today. We are thrilled to partner with the MoEngage team on their mission and growth journey. MoEngage’s unique insights-led approach to customer engagement and campaigns makes it easier for brands to drive results and build better relationships with their customers” said Ravi Mehta, Founder and CIO of Steadview Capital, in a statement.</p></blockquote><p></p>
[QUOTE="Manish Singh, post: 2927"] MoEngage, a San Francisco and Bangalore-based startup that helps firms understand their customers and improve app engagement, has raised $30 million just four months after closing its previous funding round. Steadview Capital led the seven-year-old SaaS startup’s Series D round, they said on Tuesday. Existing investors also participated in the round, which takes MoEngage’s all-time raise to about $100 million. [URL='https://www.moengage.com']MoEngage[/URL] enables its customers to [URL='https://techcrunch.com/2020/02/11/moengage-lands-25m-for-its-mobile-first-customer-engagement-platform/']gain deeper insights[/URL] into the way they are engaging with the apps and websites. These insights include customer’s preferences, the way they navigate the app, and the offerings of the app that are attracting users’ attention — and those that are struggling to do so. Marketers use MoEngage to automatically segment their customers by affinities and lifestyle and inform their communication campaigns accordingly. “We are an enabler of digitization for our customer’s brands. We help them better retain customers and drive more engagement and value,” said Raviteja Dodda, co-founder and chief executive of MoEngage, in an interview with TechCrunch. MoEngage, recognized by both Gartner and G2 in recent years, has amassed over 1,000 customers globally, he said. Some of its clients include Flipkart’s Shopsy, Byju’s, Atom Finance, PolicyBazaar, CIMB Bank, Landmark Group, and Domino’s Pizza. [IMG]https://techcrunch.com/wp-content/uploads/2021/12/moengage-dashboard.jpg[/IMG] “MoEngage has helped us engage our customers contextually based on their shopping habits and behavior. We have seen significant uplifts in customer engagement and lifetime value. We feel confident that with the deep domain experience and algorithms that MoEngage brings to the table, we will be able to drive better experience for our customers,” said Mahadevan Iyer, SVP of Group CRM & Analytics, at Landmark Group in India, in a statement. The startup saw fast-growth amid the pandemic as more businesses worldwide scrambled to focus on their web and app offerings, said Dodda. Without disclosing a specific figure, MoEngage said its annualized recurring revenue has grown by over 120% in the past 12 months. “This growth and funding is validation of our vision and product innovation – particularly, Sherpa, our AI Engine, has been a game changer. We are excited to welcome Steadview Capital and look forward to working with them,” said Dodda. The startup, which has opened offices in Boston, London, and Berlin among other places in recent quarters, plans to deploy the fresh funds to scale its product offerings and hire more talent, it said. “Delivering a personalized customer experience across channels has never been more relevant than it is today. We are thrilled to partner with the MoEngage team on their mission and growth journey. MoEngage’s unique insights-led approach to customer engagement and campaigns makes it easier for brands to drive results and build better relationships with their customers” said Ravi Mehta, Founder and CIO of Steadview Capital, in a statement. [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Computers & Internet
Mobile Computing
MoEngage raises $30M for its multi-channel customer engagement platform
Top
Bottom
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…