Search
Search titles only
By:
Search titles only
By:
Menu
Forums
New posts
Search forums
Home
What's new
New posts
Latest activity
Log in
Register
Search
Search titles only
By:
Search titles only
By:
Menu
Install the app
Install
Reply to thread
Home
Computers & Internet
Mobile Computing
Purple Dot, a waitlist and pre-order platform for the fashion industry, raises $4M
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Message
<blockquote data-quote="Mike Butcher" data-source="post: 5834"><p>Because of the unpredictable nature of the fashion industry, fashion brands often have to ‘guestimate’ demand for their products, and if they get that demand wrong, they have to deal with the wasted inventory. All too often clothes end up being incinerated unnecessarily, adding to their environmental impact. UK startup <a href="https://www.purpledotprice.com/" target="_blank">Purple Dot</a> has an ecommerce ‘waitlist and pre-order’ platform, allowing fashion brands to only produce the exact volume of goods ordered, thereby cutting down waste.</p><p></p><p>Purple Dot has now raised a $4 million early stage funding round led by US-based <a href="https://www.unusual.vc/" target="_blank">Unusual Ventures</a>. Previous investors Connect Ventures, Moxxie Ventures, and the family office of Indeed co-founder Paul Forster also participated.</p><p></p><p>Founded in 2019 by entrepreneurs Madeline Parra and John Talbott, Purple Dot says it allows ecommerce businesses the ability to “sell inventory earlier as a way to maximize sales, build brand loyalty, and access demand data earlier.” Purple Dot’s waitlist solution allows inventory to be sold before it arrives in the warehouse. The startup claims it’s the only solution of its type available in the market.</p><p></p><p>Madeline Parra, CEO and co-founder of Purple Dot, said: “By selling earlier, brands open up a whole new window to capture sales. The legacy mindset and technology assumes you need inventory in the warehouse to sell it. But with Purple Dot, you can always be selling because selling and shipping can be asynchronous. This is the “A-ha” moment for our brand partners. To get a sell-earlier strategy right, you need a dedicated approach that gets the customer experience, and internal tooling, right.”</p><p></p><p>Rachel Star, Investor at Unusual Ventures, said: “Purple Dot is more than an ecommerce enabler; they are revolutionizing how supply chains are managed and how brands sell, and we believe that pre-orders and waitlists will shape the future of online shopping.”</p></blockquote><p></p>
[QUOTE="Mike Butcher, post: 5834"] Because of the unpredictable nature of the fashion industry, fashion brands often have to ‘guestimate’ demand for their products, and if they get that demand wrong, they have to deal with the wasted inventory. All too often clothes end up being incinerated unnecessarily, adding to their environmental impact. UK startup [URL='https://www.purpledotprice.com/']Purple Dot[/URL] has an ecommerce ‘waitlist and pre-order’ platform, allowing fashion brands to only produce the exact volume of goods ordered, thereby cutting down waste. Purple Dot has now raised a $4 million early stage funding round led by US-based [URL='https://www.unusual.vc/']Unusual Ventures[/URL]. Previous investors Connect Ventures, Moxxie Ventures, and the family office of Indeed co-founder Paul Forster also participated. Founded in 2019 by entrepreneurs Madeline Parra and John Talbott, Purple Dot says it allows ecommerce businesses the ability to “sell inventory earlier as a way to maximize sales, build brand loyalty, and access demand data earlier.” Purple Dot’s waitlist solution allows inventory to be sold before it arrives in the warehouse. The startup claims it’s the only solution of its type available in the market. Madeline Parra, CEO and co-founder of Purple Dot, said: “By selling earlier, brands open up a whole new window to capture sales. The legacy mindset and technology assumes you need inventory in the warehouse to sell it. But with Purple Dot, you can always be selling because selling and shipping can be asynchronous. This is the “A-ha” moment for our brand partners. To get a sell-earlier strategy right, you need a dedicated approach that gets the customer experience, and internal tooling, right.” Rachel Star, Investor at Unusual Ventures, said: “Purple Dot is more than an ecommerce enabler; they are revolutionizing how supply chains are managed and how brands sell, and we believe that pre-orders and waitlists will shape the future of online shopping.” [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Computers & Internet
Mobile Computing
Purple Dot, a waitlist and pre-order platform for the fashion industry, raises $4M
Top
Bottom
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…