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Ingrid Lunden
Guest
The trend that is instant grocery delivery — online ordering of essentials with your purchases being delivered to you in under an hour — continues to proliferate across multiple markets, and in the latest development, Sequoia is leading an investment in one out of Australia.
Voly, a five-month-old Sydney-based startup that offers thousands of SKUs and promises deliveries in 15 minutes at a flat fee of A 2.14), has raised A 13 million at today’s rates) in a seed round of funding that it will be using to expand its business to cities and towns across the country.
In addition to Sequoia, by way of Sequoia Capital India, other investors in the round include Global Founders Capital (GFC) and Artesian Capital, an Australian firm; the latter two also previously backed Voly in a 90 billion ( 90B in annual spends, is a large and profitable space that continues to be dominated by offline retail,” said Abheek Anand, MD, Sequoia India, in a statement. “The Sequoia Capital India team was impressed by the strong consumer love for VOLY, their compelling value proposition, and an impressive team of repeat founders that has blitzscaled businesses in Australia before. With on-demand models traditionally scaling very successfully in the country, the decision to lead their seed round and help them scale their business across Australia was an easy one to make.”
While Voly may be a very new and likely very small outfit — it’s not disclosing customer numbers but says that right now its growing at a rate of 100% each month — it’s indeed the collective experience and network that the two have that’s helping them build their platform and establish supply chains that don’t completely kill Voly on margins while still aiming to sell goods at retail, rather than marked-up, prices.
Another point of distinction in how Voly is growing is that it’s choosing to make its drivers full-time employees rather than contractors. “That’s our choice,” Heath said. “Uber and DoorDash are gig economy companies. We’ve chosen a different model.”
Voly, a five-month-old Sydney-based startup that offers thousands of SKUs and promises deliveries in 15 minutes at a flat fee of A
In addition to Sequoia, by way of Sequoia Capital India, other investors in the round include Global Founders Capital (GFC) and Artesian Capital, an Australian firm; the latter two also previously backed Voly in a
While Voly may be a very new and likely very small outfit — it’s not disclosing customer numbers but says that right now its growing at a rate of 100% each month — it’s indeed the collective experience and network that the two have that’s helping them build their platform and establish supply chains that don’t completely kill Voly on margins while still aiming to sell goods at retail, rather than marked-up, prices.
Another point of distinction in how Voly is growing is that it’s choosing to make its drivers full-time employees rather than contractors. “That’s our choice,” Heath said. “Uber and DoorDash are gig economy companies. We’ve chosen a different model.”