Top Digital Marketing Trends That Will Define Success in 2022

TechNEOS Solutions

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Jul 14, 2022
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Digital marketing has proven its worth as a useful marketing tool. Across industries, businesses have started taking digital marketing seriously and have begun to devise effective digital marketing strategies. The marketing spending all over the world is going to reach $873 billion by 2024, and digital marketing will account for 60% of this spend.

Digital marketing has been a vital source for reaching out to people and engaging with them. Businesses and individuals have started investing heavily to ensure that they leave no stone unturned in achieving their share of name, fame, and achievement.

As a result, the demand for top digital marketing businesses capable of implementing the most effective marketing techniques has increased.

Let’s get on to business now!

Intelligent chatbots​

Chatbots are rising from just being automated customer service robots to smart assistants helping digital marketing.

Chatbots that chat with customers are being increasingly employed to boost sales figures up, by increasing the level of engagement with customers.

Brands are using the power of conversational bots, which engage the users on a much deeper level.

Chatbots are rising from just being automated customer service robots to smart assistants helping digital marketing.

Chatbots that chat with customers are being increasingly employed to boost sales figures up, by increasing the level of engagement with customers.

Brands are using the power of conversational bots, which engage the users on a much deeper level.

Chatbots will continue to be an essential tool for brands in engaging their customers via meaningful chats.

Metaverse Marketing​

Metaverse, a term popularized by Facebook (now Meta), is a digital reality world that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually.

For tech-savvy giants such as Apple, Facebook, and Adobe, Metaverse is not a sci-fi idea however, it's the future of digital marketing. Facebook has invested $10 billion in Metaverse and will be creating 10,000 jobs shortly. By 2025, the worldwide Metaverse market is expected to reach around $280 billion.

NFTs have opened up new ways​

NFT (Non-Fungible Tokens) is one of the trending crypto business ideas. According to Nasdaq, the global NFT market will grow to a size of $370 billion by 2031.

An NFT is a blockchain-based digital asset that operates just like a physical asset. One of the major reasons why NFTs have gained prominence is that NFTs represent digital files like art, collectibles, virtual real estate, virtual world, fashion, and other physical assets.

How can NFTs help a business with its brand and marketing strategy?
NFTs have opened up opportunities for new methods of storytelling and consumer interaction, the two major components of an efficient marketing strategy.

With NFTs, the brands can avail the following benefits.
  • Create unique brand experiences
  • Increase brand awareness
  • Encourage interaction

Social media eCommerce​

3.48 billion people are using social media all over the world. With such a diverse base of consumers, marketers must invest more in social media marketing to grow businesses. Social media marketing is going to emerge as the primary option for e-commerce within the not-so-distant future.

Brands focusing on social media shopping will be at a distinct advantage over other brands. The social media user is starting to prefer buying directly from the social media channel.

Social media is more visual; hence, brands that want to improve their foothold in the social shopping genre must focus on creating share-worthy visual content.

Instagram is the most popular platform where people come to view visually engaging content.

Voice Search​

The importance of Voice SEO will increase in the future as we will need to devise unique strategies for voice search.

Local businesses are mainly going to benefit from the use of voice search because according to research in which 6 out of 10 people indicated that they found local businesses using voice search within the last some months.

The popularity of voice assistants can be estimated from the growing sales of smart devices providing in-built digital voice assistants. Brands are already utilizing the power of voice in their marketing.
 

lawyersonia

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May 25, 2022
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Chatbots are viewed one of the pinnacle digital advertising developments in 2022, the AI-based science makes use of instantaneous messaging to chat with customers, and with website online visitors.